Cricket Protein Bars Will Offer a Healthy and Sustainable Alternative
August 21-2013
Cricket Protein Bars Will Offer a Healthy and Sustainable Alternative
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Exo, a Brooklyn-based company, is building a new kind of protein bar with a cricket-y twist.
In addition to natural ingredients like raw cacao, dates, almond butter, and coconut, the nutrient-dense snack bars each contain 6% of cricket flour, made from about 25 ground-up crickets, according to Exo founders Gabi Lewis and Greg Sewitz.
Inspired by a United Nations report that said eating insects can reduce world hunger, Lewis and Sewitz began experimenting with the bar last fall, during their senior year at Brown University.
The bars are quickly gaining buzz since Exo was posted to crowd-funding site Kickstarter on July 29 with the goal of raising $20,000 by August 28 so the product can be delivered to backers by October 13.